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Oreo Paper Repackaging
2019 Rochester Institute of Technology
*This project is not affiliated with Oreo or any of its partners
*We are not responsible for the Nabisco or Oreo assets used in this project
Kayla Stricklett, Concept Sketching, Die Cut, Printing and Fabrication
Michaela Sansouci, Graphic Design Lead
Matt Roeder, Graphic Design
Monica Steelman, Research
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In a world ever evolving to become more environmentally friendly, we were challenged with the task to create paper packaging with a dual use for an existing dry goods product. We focused our design on the Oreo Minis. During our research we noticed that the packaging targeted to children was often crushed in transit to school and boring to interact with. To make the experience of eating your Oreos even more exciting we designed a milk carton style package with a game sleeve that contains various Oreo themed games for yourself or with friends. We also made sure to design multipack packaging for parents looking to buy in bulk.
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Full Project shown below.
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